What is a tag?
A tag is a 2D (2-dimensional) barcode that can be read by a mobile phone.
When shooting a Tag with your mobile phone, you are automatically redirected to content adapted to your mobile phone.
Shooting a tag is the action of taking a photo with a mobile phone.
Several tag types are now available :
- Contact Tag : To download a business card in one click to a mobile phone!
- Web Tag : To directly access web content, videos, photos...
- SMS Tag : To send an SMS directly without having to type the text or the phone number
- Call Tag : To call a telephone number directly, without having to compose it
Mobiletag uses a European ISO standard, the DATAMATRIX.
A mobiletag can be placed on any surface, the 2D barcode is not an electronic chip.
Tags invade the mobile world
The mobiletag (DATAMATRIX, mobiletag European ISO 16022 standard) is the counterpart of the QR Code, the standard used in Japan.
The QR Code was launched in Japan in 2004 for the general public. The first code of this type exists since 1994 in the automobile industry thanks to Denso.
In Japan, the QR code is a phenomenal success.
In Europe, a true pioneer, mobiletag has become the leader of the tag market, testifying the referencing of its technology by the biggest actors.
Mobiletag aspects specific to countries
In France, the mobiletag is occasionally called "Flashcode".
The mobiletag company, the AFMM (French Association of Mobile Multimedia) and the 3 French operators, Orange, SFR and Bouygues, have signed a mutual licence agreement concerning the specifications of the 2D Barcode Flashcode.
This is the brand of 2D barcodes selected by the operators who are members of the AFMM (French Association of Mobile Multimedia). This technology was developed by mobiletag for Orange Group, Vodaphone (SFR) and the i-mode Alliance (Bouygues). It aims to be a common standard for all French operators.
Flashcode made its appearance with a number of pilot projects in celebrity press magazines Public, Closer and Voici. These Flashcodes provide direct access to multimedia content (celebrity videos, etc.); the paper medium thus becomes interactive.
This service is provided entirely free of charge for the end user excluding connection costs.
Flashcode menu on a mobile phone
Examples of Flashcodes in the celebrity press
