Paris, France, February 15, 2011 – Mobile Tag, leader in 2D and 1D barcode marketing solutions, is announcing that it has successfully raised a new round of financing of 6.6 million Euros.

The new funding round was lead by S.E.B. Ventures (Skandinaviska Enskilda Banken Venture Capital) alongside the company’s historic venture investors, XAnge Private Equity and Alven Capital. This capital raise will allow Mobile Tag to strengthen its position in the US market as well as further consolidate its European position and develop both its range of marketing services as well as its sales teams.

Founded in 2006 by Domenico Surace, Mobile Tag employs 55 people in France and the USA.
Mobile Tag develops mobile marketing solutions allowing access to digital content using a mobile handset to scan 2D barcodes (QR-codes, Datamatrix, Flashcode, Fotokody),  1D barcodes found on packaging (EAN, UPC), as well as via NFC tags.

Mobile Tag also offers solutions providing ‘Quick Access’ to mobile content - generating and increasing mobile phone usage. Mobile Tag’s packaged solutions simplify the creation and management of mobile marketing campaigns and can deliver access and usage statistics via an accurate and high-performance CRM system.

Companies, advertisers, brands and agencies alike are attracted to these direct marketing tools which allow a superior level of interaction with prospects or clients.

There is excellent potential for growth in mobile marketing - key advertisers are present in this buoyant market.  Mobile Tag’s solutions are adapted to businesses of all sizes, from top advertisers to independent retailers.

“We are convinced that this fundraising operation will affirm Mobile Tag’s position as a leader and increase both its commercial and technical influence,” concluded Domenico Surace, CEO Mobile Tag.

"We’re delighted to make this investment in Mobile Tag and believe MobileTag’s technology and above all, its management platform, will be very attractive for operators, advertisers and direct marketers. We’re looking forward to helping this company achieve its international aspirations." Frank Kelcz, SEB's appointed board-member for MobileTag

“Since its inception, Mobile Tag, has innovated in the emerging field of Mobile marketing services. We look forward to seeing Mobile Tag’s evolution as it continues to develop new ways for brands, retailers and consumers to interact using mobile technology,” adds Nicolas Rose, Partner at XAnge Private Equity.

Nicolas Celier, Partner at Alven Capital, states that:  “In 2008 we had already backed this innovative concept. Given Mobile Tag’s results and its development of Flashcodes, we had no hesitation in renewing our commitment”.

About SEB Venture Capital

SEB Venture Capital was established in 1995 and is part of the SEB Group. With a multistage evergreen fund of approximately 240 million Euros, the fund has currently 37 investments in the technology and healthcare sectors, and has achieved 45 exits since inception. SEB is a North European financial group serving some 400,000 corporate customers and institutions and five million private individuals.
Read more about SEB at www.sebgroup.com

About Alven Capital

Alven Capital is a venture capital fund, managing € 150M, mostly for institutional investors. Alven Capital invests in high growth companies in the media, services, and information technology sectors. Alven Capital has already invested in 40 European companies, including Qosmos, E-Blink, Bi-Sam, Prowebce, MonShowroom.com, myfab.com, Aquarelle, Liligo, Wanimo, Splendia, SeLoger.com, Webhelp, Newsweb, Companeo, Metaboli, etc.
www.alvencapital.com

About XAnge Private Equity

Backed by leading European corporates and financial institutions, XAnge is a unique private equity firm, subsidiary of La Banque Postale, one of the largest retail banks in France and fully owned by La Poste. As of today, XAnge has 340 million in assets under management.  With an international team of seasoned professionals based in Paris and Munich, XAnge actively supports leading venture and growth companies in Europe, with a strong focus on technology.
www.xange.fr/en

About Mobile Tag

Mobile Tag is the market leader in marketing solutions for 2D, 1D and NFC. In 2006, the company launched mobiletag, an embedded software application that allows phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. Mobile Tag developed the software to create quick access to external content.
For further information please visit: www.mobiletag.com

New Program to Test 2D Barcode Scanning Across AT&T's Portfolio of Mobile Devices

DALLAS, March 24 /PRNewswire-FirstCall/ -- AT&T* today announced it will launch a Charter program in the coming weeks to test the use of 2D barcode scanners on AT&T mobile devices. The Charter program is being launched to test consumer response rates as well as the effectiveness of consumer barcode scanning technology as an interactive marketing vehicle.  

Consumer barcode scanning represents the next generation of interactive targeted marketing, enabling advertisers to deliver relevant content and offers to consumers, as well as being a valuable and efficient tool for consumers to search for promotions and information using their mobile device. This technology can be used to scan traditional 1D barcodes, also known as UPC codes, as well as 2D barcodes.

AT&T is currently selecting up to 12 enterprise customers to participate in this charter program across key sectors including consumer packaged goods, retail, hospitality and financial services. The consumer barcode technology can be used across a variety of mediums including indoor and outdoor signage, packaging, catalogues, television, the internet, as well as traditional print and mail advertising. AT&T will use technology from Mobile Tag Inc., a provider of universal bar code reader technology.

AT&T will soon make available to consumers via download a mobile application to read the 2D barcodes on a variety of mobile devices across multiple platforms including Android, BlackBerry® and Windows®.

"We're excited to work with some of our key business clients to develop this new solution for consumer engagement, which is one of the most innovative solutions to come out of the mobile application space," said Joe Lueckenhoff, senior vice president, product management, wireline and mobility services, AT&T Business Solutions. "Our vision is to provide our business customers with the ability to reach their target customer in an interactive and direct manner, while preserving consumer choice and control over their mobile experience."

This new 2D barcode charter program will provide AT&T and its customers with a better understanding of the marketing and advertising potential that 2D barcodes offers. AT&T will work closely with customers participating in the program to measure results and participants will have the opportunity to provide feedback.

"The last decade has seen a dramatic shift in the way consumers use their mobile phones to interact with the world around them," said Michael Liard, Practice Director, RFID and Bar Code at ABI Research. "We have witnessed mobile marketing campaigns evolve from basic SMS campaigns to content-rich 2D barcode-enabled mobile applications such as mobile couponing and information delivery. Mobile barcodes can extend the marketing reach of any retailer or enterprise, serving as a permission-based way for consumers to engage directly with a company or brand."

AT&T delivers a comprehensive suite of business solutions designed to meet the diverse operational needs of manufacturers, distributors and retailers of consumer goods. For more information on AT&T's enterprise mobility offerings, visithttp://www.business.att.com/enterprise/Portfolio/enterprise-mobility-enterprise/.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

SOURCE AT&T Inc.

Groupe Tests (a NextRadio TV subsidiary) chooses mobiltag and innovates to provide even more content to its hard copy magazines thanks to the mobile phone via flashcodes:
- Latest news on a topic: Follow the latest developments on a topic
- Prices in real time: Compare and shop on merchant mobile sites
- Video illustration: Add a video illustration to supplement a text and image.
 Thanks to standardized 2D tags (a next generation barcode: Flashcode) on some editorial pages, the reader can now view even more content than hard-copy issues ever could by simply downloading a small application on their mobile.
Starting June 2009, each issue of L’Ordinateur Individuel, Micro Hebdo, and 01 Informatique will offer enhanced content via flashcodes.

In its no.1547 issue dated May 28, 2009, the magazine of marketing and communication decision-makers published a special feature on mobile marketing. Mobiletag contributed to the article by, in particular, providing a customized Tag’Art using the magazine's colors. Read all about it on page 49!